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Coffee education, sourcing stories, and brewing tips from the roastery.

Rainforest Alliance vs. Fair Trade vs. Direct Trade Coffee: What the Labels Actually Mean for Farmers and Wildlife

Dennis LaubeJune 22, 2026

Rainforest Alliance, Fair Trade, and direct trade all promise responsible sourcing, but they mean very different things. Here is what each label actually covers for farmers and wildlife.

April 25, 2026Dennis Laube

Sourcing Coffee Beans Process and Trends

Have you ever paused mid-sip during your morning coffee ritual and wondered where those perfect beans came from? That rich, aromatic brew in your cup didn't just appear by magic. It starts with a fascinating journey called sourcing coffee beans, the behind-the-scenes process that brings the world's